Is sustainable purpose the undisclosed instigator of thriving growth?

Sustainability adoption is developing across industries like wildfire. It’s no longer the latest buzz as the realisation of the power of Planet-People-Profit being the framework for growth as a force for good. To be effective in sustainability, the starting point is a strong well-defined Purpose.

Clad with a strong purpose, for sustainability-motivated organisations, collaboration is demonstrated across industries as the catalyst for progression. These collaborative partnerships are formed upon a shared commonality based on their sustainability goals. 

The Good Small Business Awards (TGSBA), the UK’s first national sustainability awards with entry exclusively reserved for small and micro businesses, has collaboration at its core and actively promotes ‘collaboration as the new competition’. Founded by Dallas Consulting, TGSBA recognises how leveraging its sustainability purpose to empower sustainability-driven companies with effective resources to make economically viable decisions for a better world, harnesses powerful opportunities.

In the latest opportunity, TGSBA has stepped forward into a new collaborative partnership that is a positive disruptor in Sustainability practice with Global Sustainability Goals.

TGSBA awards are striding forward in leaps and bounds to grow best practices in the sustainability-led small business community across the UK. With flair and innovation, they are pioneering disruptive change within the awards sector by challenging the traditional approach of recognition by popularity, instead offering transparent, rigorous, quality-driven awards by independent industry experts. In 2024, they have attracted sustainability ambassadors with ITV weather presenter Emma Jesson as co-host for the awards celebration evening on Thursday 18^th July in Manchester. The recognition is far beyond an awards trophy. With great motivational development, every business entering these awards receives The Good Small Business Impact Report, utilising the Future Fit Foundation‘s Sustainable Business Coach as an editable business growth tool.

The innovative strategy leads the national small business community to be sustainability champions through best practices. In addition, the small businesses will participate in a Sustainability Impact Program throughout the year with larger organisations as Collaborative Partners. This consultancy program facilitates the delivery of specific local sustainability activities supporting SDG-aligned ESG goals.

This key partnership is an example of how both TGSBA and GSG are energising growth pathways through shared aligned purposes. Collaborations offer a creative engagement for wider reach and meaningful connections with businesses that are primed and motivated to walk the walk on their sustainability journeys. In this current economic environment, there is a strong need for business communities to connect locally and drive performance with valued impact.

Collaborate, Collaborate, Collaborate.